Commenting on the launch of Apple’s new iPhones this evening, Ernest Doku, mobiles expert at **Uswitch.com**says: “The rumour mill has delivered again. Two new iPhones, a fingerprint sensor, rainbow casings and an upgraded camera again proved the tech grapevine operates on more than just hearsay.
“Apple’s token bid to inject a modicum of surprise into the event came in the form of rock-bottom pricing for its budget iPhone C and a world first 64-bit kernel in its iPhone 5S.
“The iPhone 5C has specs on par with the iPhone 5 as well as a choice of five eye-catching colours and a steel skeleton to make up for the plastic casing. Just as the iPad mini lowered the barrier to entry for wannabe tablet owners, the 5C should do the same for smartphone fans wanting a piece of Apple for less.
“Apple is hoping the 5C will draw popularity away from older iterations of the premium iPhone – they’ve confirmed they won’t lower the price for earlier gen models as usual – and with that price tag, they may well be right.
“Apple’s never had an offering for the mid-range smartphone market, leaving Samsung – with a phone for every budget – to clean up. The 5C could well be the trump card needed to trounce Android’s hand.”
Katherine Moss
Phone: 020 3021 5893
Email: katherine.moss@uswitch.com
Twitter: @uswitchPR
It’s all about “U”!
Thank you for indulging us over the last 20 years by using a small ‘u’ and a big ‘S’ when writing about our brand in your articles.
We are delighted to let you know that you are now off the hook - it’s big U’s all the way (and small s’s) as we undertake our biggest ever rebrand - so let your autocorrect go wild!
Uswitch is the UK’s top comparison website for home services switching. Launched in September 2000, we help consumers save money on their gas, electricity, broadband, mobile, TV, and financial services products and get more of what matters to them. Last year we saved consumers over £373 million on their energy bills alone.
Uswitch is part of RVU, a new business that also owns Money.co.uk and Bankrate.
If you would no longer like to receive our press releases please email prteam@uswitch.com with 'unsubscribe'.