Commenting on the latest broadband performance report published by Ofcom today, Ewan Taylor-Gibson, broadband expert at Uswitch.com says: “There’s great cause for concern in Ofcom’s latest broadband speeds report. No change in average speeds in suburban and rural areas has been recorded in the six months to November 2014. The rural-urban broadband speeds divide is becoming an ever-wider chasm.
“As our internet usage grows, and more gadgets per household are accessing Wi-Fi at once, there’s never been a greater need for faster speeds in UK homes – whether you live in the middle of the city or out in the sticks.
“Ofcom’s data shows superfast broadband take-up is rising but, given that high speed connections are now available to 78% of UK households, this is not happening fast enough.
“Our data shows that only 31% of standard broadband users believe they can get superfast internet in their local area.
“Despite significant investment in superfast broadband, and a willingness to spend extra for faster internet, awareness is still one of the biggest barriers to enjoying superfast speeds.
“More still needs to be done to make the availability and benefits of fibre clear, making sure people are notified by broadband providers when it’s live in their area. And much more needs to be done to bring faster speeds to the countryside.”
Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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