Commenting on BT’s move back into the mobile market, Ernest Doku, telecoms expert at Uswitch.com, says: “After a long time away, BT is throwing its hat back in the mobile ring with an incredibly competitive set of SIMO tariffs – provided you’re an existing customer.
“In a time of hand-me-down smartphones, BT’s plans are perfectly poised to become a disruptive part of its consumer strategy – and that’s before the EE acquisition comes into the equation.
“Existing customers get a deal that plants BT firmly ahead of TalkTalk and Virgin from just £5 for 500MB of 4G data.
“With superfast speeds on top, its 4G offering is another selling point that gives BT Mobile an edge above the rest. BT’s capped contracts, parental controls and shared billing offer peace of mind for users and make this an ideal offer for the family. Sports fans will welcome the addition of the free BT Sport app, a huge draw for new customers sitting on the fence.
“As more customers consider taking multiple services with one provider, a strong mobile offering is the final string in BT’s bow. With BT Mobile available to its extensive broadband customer base at such competitive rates, quad play could fast become common place in UK households – where providers offer mobile, broadband, home phone and a landline in one go.
“Whilst multiple services with one provider can offer simplicity for consumers, with so many different bundles available for different products, it can be trickier to compare deals across providers, and subsequently to know if you are getting a good deal. Make sure you look at what you use and what you need, before signing up for something that isn’t the perfect bundle for you.”
For more information visit www.Uswitch.com or call 0800 093 0607
Phone: 020 7148 4663
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