Commenting on the news that Virgin Media will now deliver broadband speeds of between 70 Mbps and 200 Mbps through its fibre optic network, Ewan Taylor-Gibson, broadband expert at Uswitch.com, says: “Offering existing customers faster broadband for free is a smart move. Virgin Media customers must opt in for an upgrade, but at no extra cost. You don’t need to sign up to a new contract either, making it a very appealing deal.
“But three-figure speeds are some way off becoming a household essential. Providers are already looking to the future, with Sky and TalkTalk running a 940Mbps speed trial in York, while BT is experimenting with G.fast speeds of up to 1Gbps. Yet the majority of consumers are yet to catch on to the benefits of faster broadband, with only one in three using existing superfast services.
“But this is going to change with time. The majority of us are now considered heavy or moderate internet users, so fibre broadband is set to become a household essential.
“A typical home now has multiple devices, like tablets, smartphones and games consoles, all accessing the internet at any one time – so large households, like families or groups of students, need faster speeds. If a family of four are all downloading films, streaming music and surfing the web at once in the evening, an entry level package of 70Mbps suddenly becomes more practical.”
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