Samsung launches new S7 and S7 Edge smartphones
Following the launch of the Samsung Galaxy S7 and S7 Edge, Rob Kerr, mobiles expert atUswitch.com, says: “Misreading the appeal of its curved-screened Edge is not an experience Samsung will wish to repeat. More unsuccessful still was waiting six months to release the bigger S6 Edge+, at a time when all the screen hype had subsided.
“This time around, Samsung has created two disparate devices, forcing people to ask: should I go large for the curved screen?
“What we don’t have here are two phones likely to tempt existing Samsung users to upgrade from the S6 iterations right now. Yes, Samsung has ruggedised things – handsets impervious to dust and water generally go down well, as does improved battery life – but the compromise is the camera, which now has fewer megapixels on both handsets, but megapixels aren’t everything these days.
“Samsung is obviously betting on the curved-screen having enough cool factor to warrant the extra cost, and persuading people to stretch their pockets – both in material and cost – shouldn’t be too hard given the price difference of £70.
“It’ll be very interesting to see how mobile fans respond. By trying to target two demographics they could either nail both, or fall between two stools by not serving the core appeal of what made the S6 Edge so successful – an innovative form factor with an affordable price tag.”
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