Commenting on the launch of the Samsung Galaxy S8 handsets, Ernest Doku, telecoms expert at Uswitch.com, comments: “Samsung was always going to need to pull a seriously large rabbit out of the hat after last year’s Note 7 debacle, and with the Galaxy S8 they may well have done just that.
“In recent months, Samsung has been keen to address the elephant in the room with a series of TV adverts directly aimed at concerns about their products’ durability and safety.
“With the rollout of the Galaxy S8, they’ve gone one step further by placing device quality and an incredible feature set at the heart of the launch.
“It’s also consolidated what the Galaxy range does best – a generously proportioned display and pumped up camera specs. The real flourish is in moving the fingerprint sensor to the rear and reducing the size of the bezels holding the screen, making the ‘Infinity Display’ feel cinematic in scope but without the handset seriously compromising on pocket space.
The device continues to check boxes with an impressive pair of cameras, as well as those core features – water resistance, expandable memory, fast charging – that Uswitch consumers have repeatedly insisted that they expect from a smartphone.
“The Galaxy range has always held its flagship status between the overarching dominance of the iPhone and an increasing number of appealing Android alternatives, so it is impressive to see a device truly moving things forward over a needless push for innovation for the sake of it.
“That being said, it remains to be seen whether their AI interface Bixby becomes a piece of core functionality, as opposed to Samsung’s effort to keep abreast in the fast-paced world of Amazon’s Alexa and Google Home with voice-driven assistants.
“The S8’s decision to hold onto the 3.5mm headphone jack, however, is a crowd-pleasing move that underlines their customer-first mindset in a bid to regain faith in the brand.
“All in all, it’s a confident step for the brand back into its comfortable smartphone heartland.”
Claire Jones
Phone: 020 7148 4663
Email: Claire.Jones@uswitch.com
Twitter: @uswitchPR
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