Commenting the launch of the OnePlus 5, Ernest Doku, mobiles expert at Uswitch.com, says: “OnePlus has excelled as a best-kept secret in smartphone circles, steadily gaining street cred from its invite-only initial releases to exclusives with tastemakers and influencers.
“With the OnePlus 5, everything from features to form suggests a shot at flagship dominance – albeit this time with a price point to match.
“The vital stats suggests no compromise. Its sleek design would easily pass the ‘pub test’ and with a dual-lens camera as seen in the LG G6 and Apple’s iPhone 7 Plus, all signs point to a phone trying to gain dominance through style and photography credentials.
“In line with its invite-only exclusivity strategy, the OnePlus 5 will see a relatively limited launch in terms of network pick-up. However, with its premium positioning the real test will be whether OnePlus can use word of mouth to gain ground at a time when the marketing budgets of the industry front runners are bigger than ever.”
Claire Jones
Phone: 020 7148 4663
Email: Claire.Jones@uswitch.com
Twitter: @uswitchPR
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