Commenting on the launch of the new Apple iPhones, Ernest Doku, mobiles expert at Uswitch.com, says: “On the ten year anniversary of the iPhone, Apple was always going to have to move mountains with the latest versions of its iconic handset.
“As we reach a smartphone singularity of rectangular slabs, increasingly more homogenous in terms of looks and specs, customers are further away than ever from blind loyalty to the latest device.
“Our own research has found that flexibility – afforded by increasingly popular SIM-only deals – and access to non-prescriptive data packages sit on top of the pile when it comes to contracts, married to a phone that is both attractive and up to the task for longer than ever.
“The iPhone 8 and 8 Plus serve a suite of much-needed upgrades to the range boasting an improved display, faster processor as well as a return to the glass rear – all the better to introduce wireless charging for the first time.
“The announcement of iPhone X to commemorate a decade of Apple innovation is definitely one for the fanatics, introducing an incredible high resolution screen, a dual lens camera with image stabilisation, and new ways to navigate with the loss of the iconic home button.
“While it’s satisfying to see the new iPhones pack a slew of new features, boasting everything from a depth-sensing camera to the iPhone X’s Animoji animated emojis, Apple still faces a challenge in convincing both the uninitiated and long-term fans alike that these new devices are the true innovation the market has long needed.”
Claire Jones
Phone: 020 3872 5611
Email: Claire.Jones@uswitch.com
Twitter: @uswitchPR
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