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Uswitch comment on Ofcom terrestrial TV viewing figures

Commenting on Ofcom’s terrestrial TV viewing figures Nick Baker, TV expert at Uswitch.com, says: “Viewers are flocking back to conventional TV channels during lockdown, with Uswitch research showing that households are watching a fifth more TV and films than prior to the Covid-19 crisis.

“It is perhaps unsurprising that at times of national crisis, millions still turn to national broadcasters like the BBC and ITV for information and their daily news update. 

“Broadcasters should rightly be proud of this surge in their viewing figures, however the question remains whether they can sustain the highs as Britain begins to come out of lockdown.

“The likely truth is this will be nothing more than a temporary blip as the runaway popularity of streaming services means they have continued to see a growth in subscriber numbers over the last two months.”

FOR MORE INFORMATION

Rory Stoves
Phone: 020 3872 5613
Email: rory.stoves@uswitch.com
Twitter: @UswitchPR

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