Will Owen, energy spokesman for Uswitch.com, said: “Competition in the energy market is as hot as ever with consumers taking advantage of rock bottom wholesale prices to get some of the cheapest fixed deals since 2018.
“The traditional Big Six suppliers have had years of low-cost rivals snapping at their heels, eating away at market share. It looks like British Gas is now preparing to take an ‘If you can’t beat ‘em, join ‘em’ approach.
“The potential launch of British Gas X is promising news for energy customers seeking the reassurance of big brand ownership with challenger-level pricing.
“This combination, if harnessed successfully, could well give British Gas the ammo it needs to hold onto its declining market share. A decision to roll out a new brand would provide British Gas with the freedom to act more proactively to market changes, especially if it enables it to ditch its older processes and legacy systems.
“But the arrival of this big fish into an already crowded pond could be bad news for the smaller suppliers currently struggling to make ends meet with wafer-thin margins.
“Cheap energy deals will become even more essential as we continue to tighten our belts amid the gloomy economic forecast. But there’s an opportunity here for British Gas to look at the example set by its market leading counterpart in the telecoms space, with BT-owned Plusnet showing how smaller suppliers can attract consumers by offering great customer service.”
It’s all about “U”!
Thank you for indulging us over the last 20 years by using a small ‘u’ and a big ‘S’ when writing about our brand in your articles.
We are delighted to let you know that you are now off the hook - it’s big U’s all the way (and small s’s) as we undertake our biggest ever rebrand - so let your autocorrect go wild!
Uswitch is the UK’s top comparison website for home services switching. Launched in September 2000, we help consumers save money on their gas, electricity, broadband, mobile, TV, and financial services products and get more of what matters to them. Last year we saved consumers over £373 million on their energy bills alone.
Uswitch is part of RVU, a new business that also owns Money.co.uk and Bankrate.
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