New study reveals the most popular vehicle makes and models on TikTok
BMW is the most popular vehicle brand on TikTok, with an incredible 17.6 billion views on the app[1]
Following BMW in second place is Mercedes-Benz, totalling 9.1 billion views, and in third place is Lamborghini, with 8.3 billion views[1]
The Ford Mustang is the most favoured vehicle model on TikTok, with a total view count of 3.9 billion to date[1]
Nissan GT-R and Toyota Supra follows the Ford Mustang in joint second place racking up a total of 2.8 billion TikTok views each[1]
You can view the Uswitch TikTok Motor League in full by clicking here.
BMW, the German car manufacturer, is the most popular vehicle brand on TikTok, according to new research from Uswitch.com, the comparison and switching service[1].
The research analysed the number of views on TikTok videos using hashtags mentioning each vehicle make and model, to reveal the most popular cars on the app.
The most popular vehicle brands on TikTok
| Rank | Brand | TikTok views |
|---|---|---|
| 1 | BMW | 17,600,000,000 |
| 2 | Mercedes-Benz | 9,100,000,000 |
| 3 | Lamborghini | 8,300,000,000 |
| 4 | Tesla | 7,200,000,000 |
| 5 | Audi | 7,000,000,000 |
| 6 | Ford | 6,500,000,000 |
| 7 | Honda | 6,300,000,000 |
| 8 | KTM | 5,500,000,000 |
| 9 | Ferrari | 4,900,000,000 |
| 10 | Jeep | 4,300,000,000 |
Source: Uswitch.com
Bayerische Motoren Werke AG, more commonly known as BMW, is the most popular car brand on TikTok, with an incredible 17.6 billion views on the app[2]. BMW as a brand has been quick to embrace the social media platform, creating their own hashtag challenges to promote their vehicles.
Taking second place is Mercedes-Benz, but with just half as many views as its German rival BMW, at 9.1 billion[1]. Like BMW, Mercedes has also made great use of TikTok through viral challenges such as the #MBStarChallenge. Some of the vehicles which racked up the most views for the brand include the S-Class, G-Class and CLA-Class.
Italian luxury sports car maker Lamborghini is in third place with over 8.3 billion views[1]. Lambo was the first supercar brand to arrive on TikTok[3], with the brand also being frequently mentioned in popular songs on the platform, such as Rockstar by DaBaby and Roddy Ricch.
The most popular vehicle models on TikTok
| Rank | Model | Views |
|---|---|---|
| 1 | Ford Mustang | 3,900,000,000 |
| 2 (joint) | Nissan GT-R | 2,800,000,000 |
| 2 (joint) | Toyota Supra | 2,800,000,000 |
| 4 (joint) | Chevrolet Camaro | 1,500,000,000 |
| 4 (joint) | Range Rover | 1,500,000,000 |
| 6 | Honda Civic | 1,300,000,000 |
| 7 | Lamborghini Huracan | 916,700,000 |
| 8 | Subaru WRX | 851,600,000 |
| 9 | Lamborghini Aventador | 808,800,000 |
| 10 | Tesla Model 3 | Tesla Model 3 760,600,000 |
Source: Uswitch.com
Looking at the specific models which have received the most views on TikTok, the iconic Ford Mustang was a clear winner, with 3.9 billion views[1]. The longest-serving car in Ford’s lineup, the Mustang has been a mainstay since 1964 and is clearly still as popular today as it ever was, proving to be a hit on social media.
The Nissan GT-R and the Toyota Supra tied for second place, both sitting on 2.8 billion views[1]. Both cars are a staple of Japanese sports car culture and have proved hugely popular on social media!
Joel Kempson, car insurance expert at Uswitch.com comments: “TikTok is no longer just a space for Gen-Z to share viral dances and challenges. The app is now home to many viral car videos, racking up billions of views from car lovers all over the world.
“Unsurprisingly, the majority of the most-viewed motoring videos on TikTok involve vehicles that many of us could only dream of owning, as people turn to social media to escape lockdown life.
“It seems that we love taking a peek at the exclusive lifestyles of those lucky enough to drive one of these luxurious rides, as the likes of BMW, Mercedes-Benz and Lamborghini, have received the highest number of views on the app.”
You can view Uswitch’s TikTok Motor League in full here.
Notes to editors:
1. We sourced the number of views on videos using hashtags mentioning each car brand and model on TikTok, with all view counts correct as of March 31 2021. In some instances the hashtag counts might include some anomalies.
2. Based on the amount of views when comparing all the car brands on TikTok.
3. Lamborghini joined TikTok at the end of October 2020 and was the first luxury sports car industry to join the platform. https://www.lamborghini.com/en-en/news/lamborghini-rockets-onto-tiktok-with-3-million-views-in-two-days
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including broadband, mobiles, SIM Only and insurance. We’ve saved consumers over £2.5 billion off their bills since we launched in September 2000.
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