Uswitch Telecoms Awards 2026

Public choice and internal data

Uswitch commissioned Opinium Research to poll 27,188 UK telecoms customers between 28 November 2025 to 17 December 2025 to determine the nominees and winners for the public choice award categories.

Of those respondents, 23,738 were broadband customers, 24,415 were mobile customers, and 19,287 were digital TV customers. Most award nominees and winners were determined by the provider that received the highest percentages in relevant categories to the topics in question.

For National Broadband Provider of the Year, Regional Provider of the Year and Mobile Network of the Year, the average customer satisfaction scores from a number of relevant questions were combined to derive the best overall scores, and subsequently a winner. For the ‘Most Popular’ award categories, winners were chosen based on a 50/50 combination of average customer overall satisfaction scores and internal Uswitch sales data.

All broadband providers were required to meet a 2% minimum sample size requirement for a 'National' award, while mobile networks required 1%, to ensure there were enough respondents to make the sample size representative.

For consideration in the Broadband category awards, the minimum sample size requirement was at least 400 respondents per provider, except for our Regional Provider award, which was 100. We highlighted three sub-categories of Mobiles awards: Network, SIM only and Handset Contract. The 1% minimum size requirement was 220 (Network), 142 (SIM only) and 41 (Contract) respondents per provider.