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Uswitch comments on pricing of new Sky Q box

Commenting on the pricing of the new Sky Q box, announced today, Ewan Taylor-Gibson, TV expert atUswitch.com, says: “Sky Q is clearly targeting households prepared to pay premium prices for TV. With an installation cost just shy of £100 it could put off those who have benefited from a highly competitive TV market – and some cut-price packages – in recent months.

“The cheapest £42 per month deal doesn’t include the most interesting feature, called ‘multi-room’, where families can all watch different content, on different devices, in different rooms. But being able to download and watch a much wider range of content on the go, even on the most basic Sky Q package, will be a sure fire hit with commuters, and families who fight over the remote.

“Given the average UK household only spends £24 a month on their TV, Sky is clearly limiting itself to the top end of the market. But for those who are already invested in their Sky TV package, upgrading to Sky Q could only cost a few extra pounds per month – which makes it an appealing offer.

“But it’s a tactic that’s positioning Sky further away from cheap, pay-monthly streaming services like Netflix and Amazon Prime. And it’s a risky move. Budget streaming services that don’t tie people into lengthy contracts, coupled with cut-price packages across the TV market, mean people have fewer reasons to stay loyal.

“Some of Sky Q’s features are already familiar – essentially a Sky-branded way to turn your telly into a smart TV. Note that you will still need a satellite dish sullying your kerb appeal. That said, it is catering to demand for flexible viewing and Sky Q has delivered in creating a wireless TV ecosystem for its users.”

Find out how you could save over £1,000 a year with Uswitch here.

FOR MORE INFORMATION

Lucy Smith

Phone: 020 7148 4663

Email: lucy.smith@uswitch.com

Twitter: @uswitchPR

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