Commenting on BT’s potential takeover of YouView, Ewan Taylor-Gibson, TV and broadband expert at Uswitch.comsays: “BT has invested heavily in its sports content, with this being where the current fight is being played out in the increasingly heated TV battle between Sky and BT.
“A BT-owned YouView – including on-demand channels – would be another string to its bow in the competition for UK customers.
“Single ownership of YouView is likely to speed up decision making and development and, we’d hope, make it a more disruptive challenger. Though if a buyout were to go ahead, we’re yet to see what the implications would be for non-BT customers who have enjoyed YouView.
“For viewers, anything that allows greater innovation, choice and value – which this could deliver – can only be a good thing. The buzz around the highly anticipated new TiVo box, for example, shows there is an appetite for fresh platforms.
“However, BT will need to ensure it’s not losing out on the benefits that come from collaborative innovation, or that customers with more specific requirements – such as YouView’s zoom functionality for the partially sighted – are not left behind.”
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Claire Jones
Phone: 020 7148 4663
Email: Claire.Jones@uswitch.com
Twitter: @uswitchPR
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