USWITCH COMMENTS ON THE ANNOUNCEMENT THAT BLACKBERRY WILL STOP DEVELOPING ITS OWN HANDSETS
Commenting on the announcement that BlackBerry is to stop developing its own mobile phones, Ernest Doku, mobiles expert at Uswitch.com, says: “In spite of a small yet loyal-to-the-death contingent of fans, BlackBerry simply couldn’t survive a market dominated by two mobile behemoths.
“In a bid to ride the touchscreen boom, BlackBerry tried to diversify away from its physical QWERTY keyboard with the launch of the Z10, but abandoning its unique selling point was a bad idea, not to mention the severe lack of app support for its proprietary BlackBerry OS platform.
“It then pulled out all the stops with the BlackBerry Priv – a smartphone with a slide-out keyboard – but it was priced far too high to contest Samsung and Apple, and the decision to switch out BBOS for Android was too little, too late.
“But perhaps one of BlackBerry’s most colossal missteps was in not making the ultra popular BBM (BlackBerry Messenger) available across other platforms from the off. It wasn’t long before similar – yet cross-platform – messaging services like WhatsApp were available on every handset and BBM became irrelevant.
“BlackBerry addicts will no doubt be gutted by the news, but this is one mobile maker that just made too many mistakes.”
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Claire Jones
Phone: 020 7148 4663
Email: Claire.Jones@uswitch.com
Twitter: @uswitchPR
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