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Uswitch comments as ASA shines spotlight on advertised broadband speeds

Commenting on the ASA shining the spotlight on advertised broadband speeds, Ewan Taylor-Gibson, telecoms expert at Uswitch.com, comments: “Following its move to make broadband pricing more transparent, the ASA has now turned its attention to advertised speeds.

“The current system can leave nine in ten of us disappointed because, for an ‘up to’ speed to be advertised by a provider, that speed need only be achieved by 10% of customers.

“Whilst there could be ways to nationally advertise speeds that might better manage people’s expectations, what broadband users need is to be able to easily figure out what providers can actually offer at their own property.

“For now, providers only disclose their estimated average and minimum speeds once you approach them directly, which can make it unnecessarily difficult to compare options.

“Having the estimated speeds providers can deliver to your home displayed during the comparison process ­– something that is not currently supported by all providers – could be an effective way to address confusion around broadband speeds. 

“It would also remove the onus from consumers who currently have to contact providers individually to source the speed data for their properties.”

Find out how you could save over £1,000 a year with Uswitch here.

FOR MORE INFORMATION

Claire Jones

Phone: 020 7148 4663

Email: Claire.Jones@uswitch.com

Twitter: @uswitchPR

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