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Uswitch comments on Ofcom’s Communications Market Report 2017

Commenting on Ofcom’s Communication’s Market Report 2017, Ewan Taylor-Gibson, telecoms expert at Uswitch.com, comments: “Ofcom’s latest Communications Market Report highlights Brits’ binge watching tendencies, with almost eight in 10 adults admitting to watching multiple episodes in a single sitting.

“This is of course driven by online TV services, with the public service broadcasters’ online services, such as BBC iPlayer and All4, being accessed by a significant two thirds of adults, while our own research suggests that more than three quarters of children will be watching on-demand TV services this summer*.

“Increasing uptake of and investment in online subscription services such as Netflix and Amazon Prime have also helped to fuel this trend, with new and ultra-hyped content landing on such platforms on a regular basis.

“Traditional broadcast providers appear to have learned a valuable lesson from this, and have begun to mimic this on their own platforms by offering access to box sets as standard practice.

“Pay TV providers are going even further to hook customers, with Sky’s recently announced VIP loyalty scheme rewarding existing customers for sticking by them.

“As binge watching becomes an increasingly common way for viewers to consume television, freeing the public from the tyranny of being tied down to the TV schedule, providers will need to think about new ways to differentiate and it will be interesting to see how this trend evolves over the coming years.”

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FOR MORE INFORMATION

Claire Jones

Phone: 020 7148 4663

Email: Claire.Jones@uswitch.com

Twitter: @uswitchPR

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