Press release:

uSwitch to sponsor ITV’s Britain’s Got Talent

uSwitch today announces it has signed a deal with ITV, Syco Entertainment and FremantleMedia to be the headline sponsor of one of the biggest and most enduring talent shows on TV, Britain’s Got Talent.

uSwitch will use this sponsorship to reinforce its position as the UK’s leading price comparison website for home services, helping consumers find the best deals and save money on their gas, electricity, broadband, TV, phone, banking and other products.

This is the biggest sponsorship deal to date for uSwitch and will place the brand in front of a primetime audience of millions. For more than a decade, Britain’s Got Talent has consistently been the shining star of British entertainment and in 2017 it had an average audience of 9.5 million viewers per episode with a peak of almost 13 million viewers.

The sponsorship will run for the full duration of the 12th series of Britain’s Got Talent, which returns this spring on ITV. New creative will be used aimed at inspiring and motivating consumers to switch and save money off their household bills.

Gareth Helm, Chief Marketing Officer at ZPG, says: “We’re delighted to be partnering with ITV on one of their biggest shows. This is an excellent opportunity for us to further build the uSwitch brand and help the nation understand how they can save hundreds of pounds a year off their household bills in a matter of a few minutes.”

Mark Trinder, Commercial Sales Director, ITV said: “We’re looking forward to welcoming uSwitch as the new sponsor of one of the nation’s most-loved programmes and bringing their brand to millions of viewers through the power of TV.”  

This year’s series will see formidable judges – creator Simon Cowell plus Amanda Holden, Alesha Dixon and David Walliams – return in the search for the most exciting talent to perform at the Royal Variety Performance. The quartet will once again be joined by the nation’s favourite presenting duo, Ant and Dec.

Find out how you could save over £1,000 a year with uSwitch here.

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About us

Launched in September 2000, uSwitch is an online and telephone price comparison and switching service, helping consumers get a better deal on gas, electricity, broadband, TV services, mobiles and personal finance products including mortgages, credit cards, car and home insurance. Last year we saved UK consumers over £278 million on their energy bills alone.

Customers can sign up to an account that automatically monitors the energy market and notifies them when they can move to a cheaper tariff, while broadband customers can conduct a speed test to find out how fast their broadband is and identify the best deal for their postcode.

The multi award-winning 'Switching Made Simple' app allows customers to compare energy, broadband, credit card, mobile and SIM-only deals – and uSwitch also has a UK contact centre manned by energy and broadband experts. Customers can post their latest energy bills to FREEPOST USWITCH to receive a free call back and be guided through the comparison process, or they can email with their postcode and usage details.

uSwitch is owned by ZPG, which operates some of the UK’s most trusted digital brands that help empower smarter property and household decisions including Zoopla, Money, PrimeLocation and SmartNewHomes.

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