Commenting on Ofcom’s 4G auction today, Ernest Doku, telecoms expert at Uswitch.com, says: “The results of the 4G auction are a game changer for the mobile industry and consumers alike. As the smartphone market in the UK has exploded with technologies racing ahead, in many cases the infrastructure has been left behind and unable to cope.
“This had left users across the UK frustrated by slow browsing on their mobile, or stuck without service at all. The combination of spectrum just sold off should bring faster speeds, greater consistency and improved coverage.
“The fact that consumers can expect the other mobile networks to bring out a 4G service within 6 months is great news. Allocations and service obligations for all of the major providers should also lead to more competition on pricing and quality of service – great news for those worried about the extra cost of enjoying superfast internet on their phones, or the coverage in their area.
“EE, who have been the sole provider of 4G since October, have been in the unenviable position of setting their prices in a vacuum – it will be interesting to see their reaction to competition entering the LTE market.
“Consumers will be hoping for a race to the bottom on pricing – especially following Three’s pledge to not charge a premium for 4G – but factoring in the cost of a new superfast handset should be considered when making the leap to 4G.
“Whether the impending rollout of 4G will lead to faster speeds for all, only time will tell. History has taught us that many consumers living in rural areas have had to put up with patchy or intermittent connectivity as providers focus on serving dense cities – O2’s obligation to provide improved reception even indoors might go some way to finally rectify this issue.
“While George Osborne won’t be too impressed with the amount raised by the auction, it has clearly been expensive for some providers. What is important is that this extra expense isn’t passed onto customers – especially in the form of tariff price rises. While some providers claim not to be imposing a premium for 4G, it’s vital that prices remain affordable for those unwilling – or unable – to make the big switch.”
Katherine Moss
Phone: 020 3021 5893
Email: katherine.moss@uswitch.com
Twitter: @uswitchPR
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