Commenting on Ofcom’s latest figures on average UK broadband speeds, which reveal a 34% increase in the last year, Marie-Louise Abretti, broadband expert at Uswitch.com, says: “These figures are great news for the Government as it continues to pull UK broadband services in line with our speedy neighbours. As broadband is now a ‘life essential’, consumers are demanding quicker, more reliable connections. However, this increase in speeds is likely to have come at a price – faster services tend to be more expensive.
“Consumers now use the web to download, stream and watch TV, movies and music – and on multiple devices – it’s no longer solely for checking and sending emails. This change in behaviour has led to some being frustrated with slow speed and, where they can, opting for a pricier fibre connection.
“While this increase to average speeds is welcome, it’s important that it doesn’t overshadow the fact that there are still coverage blackspots across Britain, where consumers still struggle with frustratingly sluggish speeds. Although 65% of UK households can get super-fast broadband, many don’t realise they can, while others are worried about the cost. It’s vital that as well as increasing the national average speed, all households in the UK are able to enjoy a service that doesn’t leave them stuck in the slow lane.”
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