Following the launch of Virgin Media’s new VIP Plus SIM only mobile tariffs, which will include unlimited calls to 08 numbers, Ernest Doku, mobiles expert at uSwitch.com, says: “This new VIP Plus deal shows that Virgin Media isn’t content to rest on its laurels. By taking all the things that make the market-leading VIP tariff great – 30-day rolling contracts, all-you-can-eat everything and a simple process if you have a handset – and turning its attention to those costly non-geographic numbers, Virgin Media has managed to make the best even better.
“While Ofcom plans to make calls to 0800 numbers free from mobile phones, consumers won’t benefit from this until next summer. This deal puts Virgin Media one step ahead of other providers and the regulator alike by offering consumers the protection they need when it comes to making a ‘free’ call from their mobile.
“Following on from being the first provider to offer inclusive calls to 08 numbers on its pay monthly deals last year, adding this perk to its SIM only deal pushes Virgin Media into top spot in terms of offering serious value for money to suit most consumers.
“The deal could also help Virgin sign up more customers to its other offerings – having a sole provider for TV, broadband, landline and mobile could be an attractive combo to customers. We only hope that this deal doesn’t spell the end of their existing cheaper options, or become a deal solely for Virgin Media customers. But fortunately, at the moment, it looks like VIP Plus complements the existing range, giving consumers the choice of paying just £3 more to curb the cost of 08 numbers.”