Ofcom research shows effectiveness of TPS at eliminating nuisance calls
Commenting on Ofcom’s latest research, whichshows the effectiveness of the Telephone Preference Service in reducing unsolicited live marketing and sales calls, Marie-Louise Abretti, telecoms expert at Uswitch.com says: “It’s not right that even those who’ve taken the trouble to sign up to the TPS are still receiving nuisance calls from companies who consistently flout the rules.
“It’s true the ICO needs greater powers to crack down on law breakers, but the other problem is that the TPS can only prevent companies registered in the UK from calling consumers.
“Businesses based abroad can bombard Brits with nuisance calls all day, without penalty, if they feel like it.
“More needs to be done by the Government and networks because telecoms customers are already taking responsible steps to try and eliminate this scourge themselves – although clearly it doesn’t always work.
“Mobile and landline users should be very careful about who they share their phone numbers with, and always read the wording of the ‘opt out’ and ‘opt in’ marketing boxes at the end of forms carefully. These are often worded so they trip people up – particularly when there are multiple boxes to tick on one form.”
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