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Uswitch comments on new Apple iPhones, iPad Pro and Apple TV

Commenting on Apple’s new iPhone 6s and 6s Plus, iPad Pro and Apple TV, Ernest Doku, technology expert at Uswitch.com, says:

On the iPhone 6s and 6s Plus:

“The iPhone 6s takes the popular redesign of last year’s iPhone, and revamps it both inside and out. Stronger glass and a new aluminium body should put ‘bendgate’ to bed once and for all, while the widely-anticipated 3D Touch delivers a new way to interact with our phones.

“Rarely does Apple innovate for innovation’s sake. 3D Touch takes established functionality and embeds it in a phone, meaning this isn’t a gimmick, it’s a natural evolution – much like Fingerprint ID.

“Peek and pop introduces pressure sensitivity, enabling multitasking throughout the device and breathing new life into once familiar apps, complete with vibration feedback for physical confirmation of actions.

“Whilst Apple doesn’t traditionally engage in resolution wars, introducing a camera that can record in 4K resolution means this new device truly delivers bleeding edge technology.

“This is an iPhone 7 in all but name. Given the engineering tweaks, 3D Touch and a rose gold version, Apple could probably have got away with naming it so.”

On the iPad Pro:

“Apple has supercharged its bid in the tablet space with the iPad Pro, beefing up the iconic device with a massive display, promising a more vivid experience for entertainment, and a keyboard and stylus pen for productivity.

“Demonstrating the iPad Pro’s capabilities with apps from hardened competitors – such as Microsoft Office – to show off its multitasking prowess, proves this is a strong device for both the creation and consumption of content at a high professional level.

“But for the average consumer, the iPad Pro isn’t more than a big screen and stereo sound, with a colossal price tag. And all those accessories, like Apple Pencil, are sold separately and they don’t come cheap either. This is very much pitched at the business user.”

On Apple TV:

“The rebooted Apple TV certainly isn’t the console killer nor the revolutionary experience many thought it would be, but it does bring Apple on par in the swift and competitive TV streaming space.

“About time too, because Apple TV has been pretty lacklustre while Google Chromecast and Amazon Fire TV have dominated the on-demand living room.

“For now, Apple’s dedicated TV operating system seems to have a great new user interface, and a mix of quirky casual games.

“There are also some clever hardware touches – a Bluetooth remote means no more pointing at the box – and iPhone style charging means no more rooting for new batteries.”

For more information visit http://www.uswitch.com **or call 0800 093 0607**

FOR MORE INFORMATION

Lucy Smith

Phone: 020 7148 4663

Email: lucy.smith@uswitch.com

Twitter: @uswitchPR

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Uswitch is the UK’s top comparison website for home services switching. Launched in September 2000, we help consumers save money on their gas, electricity, broadband, mobile, TV, and financial services products and get more of what matters to them. Last year we saved consumers over £373 million on their energy bills alone.

Uswitch is part of RVU, a new business that also owns Money.co.uk and Bankrate.

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