Commenting on Sky’s new VIP loyalty scheme, Ewan Taylor-Gibson, telecoms expert at uSwitch.com, comments: “Broadband and TV providers have traditionally only offered the crème de la crème of bonus perks and special deals to new customers, so it’s really encouraging to see Sky going that extra mile to reward existing customers for sticking by them.
“Last year TalkTalk extended its ‘new customer’ deals to its existing customers, so we’d hope to see other providers in the space follow suit with similar promotions to say thank you to their loyal customer base.
“With prize draws for Premier League tickets, preview cinema screenings and a trip to Iceland to where Game of Thrones is filmed available to all customers from day one, these perks aren’t something to be sniffed at, either.
“The tiered scheme means that Sky VIP Black customers – those who’ve been with the company for 15+ years – qualify for a free Sky Q box, Sky Q Mini and free installation, plus four entries for competition prizes.
“This move truly acknowledges those long-standing customers – and will leave other providers fighting harder than ever to win them over.”
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