“Nature abhors a vacuum”, or so the saying goes. Just as the smartphone market appeared to be settling down into a duopoly of devices from Apple and Samsung, a host of shifting scenarios and niche players have emerged to shake up the status quo.
The industrial design of smartphones has settled into a familiar, sleek glass screen, backed by metal or plastic.
This, however, does not mean that innovation is dead or that the market is moribund. The last 18 months has marked a significant increase in consumer choice across handsets and operators alike, many of whom are bringing something genuinely new and attractive to the table.
Just two years ago, the industry appeared to be settling into a pattern: Samsung and Apple launched one or two hero devices per year that competed for the vast majority of market share, leaving a group of other legacy manufacturers (Motorola, HTC, Sony) and ambitious Asian brands (Huawei, ZTE) vying for the rapidly dwindling remainder.
One look at today’s vibrant, more open mobile market in the UK illustrates that things have changed drastically in the interim. And it’s equally clear that consumers have benefited from the influx of arriviste, upstart brands and challenger networks competing for their smartphone spend.
To read our white paper on shifting sectors and the growth of SIMO click here.
Claire Jones
Phone: 020 7148 4663
Email: Claire.Jones@uswitch.com
Twitter: @uswitchPR
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