Press release:

USWITCH COMMENTS ON THE ONEPLUS 5T LAUNCH

Commenting on the launch of the OnePlus 5T, Ru Bhikha, mobiles expert at uSwitch.com, says: “The OnePlus 5T boasts many of its predecessor’s most celebrated features and also includes an all-new edge-to-edge AMOLED display and Bezel-free screen that has become the new norm, bringing the 5T in line with the newest devices from the bigger manufacturers.

“Packed with features and coming in £240 under the Samsung S8 and less than half the price of the iPhone X, the OnePlus 5T is an attractive alternative to the market leaders’ flagship handsets.

“The timing of the launch is savvy, and with Black Friday just days away and the all too critical Christmas sales season in sight, success for the OnePlus 5T will depend largely on avid fans embracing this latest model – as well as the ability to entice those less acquainted with the brand.

“However, whilst a pre-Black Friday launch could pay dividends there could be a trade off with launching a mid-cycle upgrade less than six months after the OnePlus 5.

“The challenge will be in delivering a launch cycle that not only maintains sales but deftly manages to prevent alienating fans who might feel irked by a newer model coming out in the near future.”

— ends —

About us

Launched in September 2000, uSwitch is an online and telephone price comparison and switching service, helping consumers get a better deal on gas, electricity, broadband, TV services, mobiles and personal finance products including mortgages, credit cards, car and home insurance. Last year we saved UK consumers over £278 million on their energy bills alone.

Customers can sign up to an account that automatically monitors the energy market and notifies them when they can move to a cheaper tariff, while broadband customers can conduct a speed test to find out how fast their broadband is and identify the best deal for their postcode.

The multi award-winning 'Switching Made Simple' app allows customers to compare energy, broadband, credit card, mobile and SIM-only deals – and uSwitch also has a UK contact centre manned by energy and broadband experts. Customers can post their latest energy bills to FREEPOST USWITCH to receive a free call back and be guided through the comparison process, or they can email customerservices@uswitch.com with their postcode and usage details.

uSwitch is owned by ZPG, which operates some of the UK’s most trusted digital brands that help empower smarter property and household decisions including Zoopla, Money, PrimeLocation and SmartNewHomes.

If you would no longer like to receive our press releases please email prteam@uswitch.com with 'unsubscribe'.