Commenting on Sky adding Netflix to its Sky Q platform for new and existing customers, Dani Warner TV expert at uSwitch.com, says:
“Sky Q’s mission statement to ‘re-imagine TV’ has taken another step forward today with customers now being able to access Netflix directly through the platform.
“This announcement sees Sky playing catch-up as it brings its flagship set-top box in line with other major providers, who already offer the streaming service as an app through their TV boxes.
“Launching on Sky Q in the UK and Ireland in the coming year, new and existing customers will be able to access original Netflix programming alongside their Sky favourites – such as Westworld and Big Little Lies – so they’ll be able to watch hits like The Crown and Stranger Things without having to get up from their couches and fiddle with plugging anything into their TVs.
“While this one-stop shop for programming – as well as the allure of a single bill – will appeal to a range of customers, we’re still a little hazy on how this will hit the price point or what this integration will look like for viewers as it doesn’t seem to be the app itself, but, rather, a ‘first of its kind’ partnership.
“It seems customers who haven’t yet upgraded to the Sky Q box will not be able to access this content, either through their Sky+ HD box or the Sky Go app, but those who have the NOW TV hardware – either the streaming stick or one of their set-top boxes – will be able to take advantage of this new partnership as the company has announced this will extend to their contract-free products.
“The addition of Netflix is in line with other recent upgrades for the Sky Q box, including the incorporation of Spotify and increased focus on personalisation, as well as improvements to the design of the software itself, plus their recent launch of the NOW TV streaming stick.”
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