Commenting on Ofcom’s research on broadband speeds, Richard Neudegg, head of regulation at uSwitch.com, says: “Ofcom’s report on the state of the nation’s broadband speeds shows that the UK’s connectivity is moving in the right direction.
“This snapshot of broadband performance was taken in November last year and saw that average download speeds had jumped by more than a quarter (28%) to 46.2 Mbit/s compared to the previous 12 months.
“This notable leap is being driven by the uptake of superfast services – which is now at 58%. Though when you consider superfast services are available at more than 93% of premises in the UK, according to Ofcom, it’s clear more needs to be done if we’re to help consumers better understand what speeds and level of service they can expect at their own home.
“It’s positive to see the top line improvements painted by this report, but let’s be clear – there are still two in five households that remain on slower, less reliable ADSL services. There will be many consumers still reporting real frustrations with their broadband.
“We have been saying for years that consumers need to be brought along on the journey to faster and more reliable broadband services. With some superfast services actually costing less than standard broadband, consumers could upgrade and still save money.
“Surely it’s high time for the industry to step up and do more to give all consumers the tools, information and confidence to upgrade.”
uSwitch’s Connectivity without Complexity campaign has been looking at these key issues and exploring their impact on consumers. We believe it’s time the industry gave the facts – being open and upfront with the information that matters, removed the needless hoops that consumers are made to jump through and worked to ensure the road to faster, more reliable connectivity is a journey for all. To find out more, visit www.uswitch.com/connectivity