Commenting on Ofcom’s finding that broadband speeds across the country have improved, Richard Neudegg, head of regulation at uSwitch.com, says:
“Ofcom’s announcement that average download speeds have improved materially in the last year represents a clear step in the right direction, but there is still more that needs to be done.
“There is a marked difference in performance between urban and rural areas, where users continue to lag on slower speeds, particularly at crucial peak times in the day. If speeds are only improving in major cities, which already benefit from better connectivity, it will merely worsen the country’s growing digital divide.
“While the UK’s broadband infrastructure clearly continues to improve, the sector can still do better in communicating this. Although 95% of homes and offices can access superfast services, there remain many who are unaware they can do so.
“More concerningly, many of these customers may be paying more than they could do if they changed to a faster service. Falling out of contract, which is still far too easy to do as we await the implementation of end-of-contract notifications, means higher monthly bills for inferior broadband.
“What is clear is that fast speeds are more widely available to consumers than ever before. It is well worth checking what your options are as there are always likely to be deals available for better broadband at lower prices.”