Press release:

Doubling content investment is first real show of muscle from Sky’s new owners

Dani Warner, broadband and TV expert at uSwitch.com, comments: “The competition for eyeballs and, ultimately, subscribers shows no signs of relenting with Sky’s plans to double its investment in original content in a bid to retain customers and counter the ever-growing threat of customers choosing standalone streaming services like Netflix and Amazon Prime.

“Sky could not have picked a better time to announce this, following the incredible success of Chernobyl, the highest-rated television show in history and a huge hit with viewers. It is this kind of original content that Sky is signalling it wants to increase.

“In content terms, this is the first real show of muscle from new owners Comcast. Premium content both drives conversation and hype, and is popular with viewers – but it doesn’t come cheap.

“Traditionally, broadcasters have been unable to compete with the financial clout of the online heavyweights, with shows like The Crown and the forthcoming Lord of the Rings demanding budgets beyond the capabilities of Sky, – but that seems to be changing.

“Sky has a large subscriber base but its monthly cost is far greater than Netflix or Amazon Prime, and it faces a constant need to be seen to deliver value. In fact, it is Sky’s NOW TV service that may prove to be its future – competing directly with its online rivals in terms of price and now high quality content as well.

“Many of its premium shows have been American imports on its popular Sky Atlantic channel but original content will allow Sky to have its own points of difference and remain competitive in a fascinating era for television.”

— ends —

About us

It’s all about “U”!

Thank you for indulging us over the last 20 years by using a small ‘u’ and a big ‘S’ when writing about our brand in your articles.

We are delighted to let you know that you are now off the hook - it’s big U’s all the way (and small s’s) as we undertake our biggest ever rebrand - so let your autocorrect go wild!

About Uswitch

Uswitch is the UK’s top comparison website for home services switching. Launched in September 2000, we help consumers save money on their gas, electricity, broadband, mobile, TV, and financial services products and get more of what matters to them. Last year we saved consumers over £373 million on their energy bills alone.

Uswitch is part of RVU, a new business that also owns Money.co.uk and Bankrate.

If you would no longer like to receive our press releases please email prteam@uswitch.com with 'unsubscribe'.