Press release:

DCMS plans to resolve boost rural mobile coverage – uSwitch comments

Richard Neudegg, head of regulation at, said: “It’s encouraging to see the government and industry coming up with a solution to solve rural not spots. This is a welcome and ambitious course of action to resolve a situation that affects the lives of so many people.

“Only this month highlighted how poor 4G coverage can be for so many people, with millions still facing problems connecting to their network every day.

“At present, only 67% of the UK has 4G coverage from all four main providers outdoors, so bringing coverage to 95% of the country by 2025 would make a huge difference.

“The idea of allowing national roaming between networks in rural areas has been considered many times over the years, but ultimately proved too difficult to implement. Network providers instead sharing new and existing infrastructure is more likely to successfully improve rural mobile coverage.

“While potentially exciting, this agreement still isn’t signed and has several legal hurdles to clear, so people in rural areas need to maintain pressure on the government and network providers to get this over the line.

“Competitive independence between providers is normally the best way to ensure the best possible deal for consumers, but for rural areas it is different. This solution could greatly improve the coverage for residents in rural areas, while giving them a wider choice of networks and tariff options.”

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About us

Launched in September 2000, uSwitch is an online and telephone price comparison and switching service, helping consumers get a better deal on gas, electricity, broadband, TV services, mobiles and personal finance products including mortgages, credit cards, car and home insurance. Last year we saved UK consumers over £278 million on their energy bills alone.

Customers can sign up to an account that automatically monitors the energy market and notifies them when they can move to a cheaper tariff, while broadband customers can conduct a speed test to find out how fast their broadband is and identify the best deal for their postcode.

The multi award-winning 'Switching Made Simple' app allows customers to compare energy, broadband, credit card, mobile and SIM-only deals – and uSwitch also has a UK contact centre manned by energy and broadband experts. Customers can post their latest energy bills to FREEPOST USWITCH to receive a free call back and be guided through the comparison process, or they can email with their postcode and usage details.

uSwitch is owned by ZPG, which operates some of the UK’s most trusted digital brands that help empower smarter property and household decisions including Zoopla, Money, PrimeLocation and SmartNewHomes.

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