Commenting on the Government £1bn deal to end poor rural coverage, Richard Neudegg, head of regulation at Uswitch.com, said: “It’s encouraging to see the Government and industry coming up with a solution to solve rural not spots. This is a welcome and ambitious course of action to resolve a situation that affects the lives of so many people.
“At present, only two thirds of the UK has 4G coverage from all four main providers outdoors, so bringing coverage to 95% of the country by 2025 is a big improvement.
“While potentially exciting, there are still some potential bumps in the road, with earlier this year some providers debating how the cost-sharing would work in practice. It is important that the Government maintains pressure on network providers to prevent these sorts of hiccoughs delaying the implementation.
“Competitive independence between providers is normally the right way to ensure the best possible deal for consumers, but for rural areas this hasn’t closed the gap in consumer experience. This solution could greatly improve the coverage for residents in rural areas, while giving them a wider choice of networks and tariff options.”