Sony Ericsson has confirmed plans to allow third-party software to go on sale at its existing download store, making it the latest in a long line of mobile phone industry players to seek out fresh revenue streams.
In an official statement released yesterday, the company said the move will bolster the range of products on offer at PlayNow and allow customers to access the very best software from across the globe.
Sony Ericsson head of content and services Björn Ahlberg commented: “Sony Ericsson is delighted to introduce applications as the latest evolution of PlayNow arena, offering an established market place to our developer and partner community.
"By bringing high-quality applications into PlayNow arena, consumers are only one click away from the world-wide creativity of innovative application developers."
In the wake of the enormous success of Apple’s iPhone application store, most mobile phone industry players have either already launched markets for third-party applications or are planning to do so.
These include Nokia’s Ovi, which opened in selected territories last month, Google’s Android Market as well as a forthcoming store from Carphone Warehouse.
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