Orange mobile phone customers can now benefit from clearer calls and reduced background noise, with the introduction of HD Voice technology.
According to the carrier, technology will offer “louder, clearer, sharper calls” even in noisy environments and make callers’ voices “sound like they do when communicating face to face”.
Orange will provide the service free of charge to all HD voice enabled handsets, which include mid-range and entry-level phones such as the Nokia 5230 and X6 and the Samsung Omnia Pro.
Tom Alexander, Chief Executive of Orange’s parent company Everything Everywhere, said: “Although what we use our mobile handsets for has evolved significantly in the past few years - the way we make mobile calls hasn’t changed a great deal since the 1990s.
“So we’re proud to be the first telecommunications brand in the UK to change this and offer customers a revolutionary new calling experience. With mobile HD Voice - hearing really is believing”.
Research conducted by the network found that a third of consumers cite background noise, including “noisy, chatty friends” and roadworks, as the biggest disturbance to conversations.
Handsets with noise limiting technology have found particular favour in the construction industry, especially in the case of Sonim mobiles and the huge selling JCB branded phone.