Research In Motion (RIM) has claimed its BlackBerry range of smartphones are the best selling in the UK, citing latest figures from GfK.
According to the numbers, BlackBerry handsets accounted for 26.3 per cent of all smartphone sales during December last year and 27.7 per cent on average for the whole year, making the brand, by RIM’s spin doctors' reckoning at least, the best selling smartphone brand in Blighty for the second year running.
Additionally, RIM also reveals the number of subscribers to its BlackBerry internet services has increased by 35 per cent in 2011 to 75 million worldwide – 8.5 million of whom are in UK.
That said, GfK’s findings don’t appear to line up to those of Kantar Worldpanel Comtech’s, which revealed that BlackBerry sales amounted to just 16 per cent for the 12 week period to December 25th – placing it in third place behind Google’s Android and Apple’s iPhones – at 43.9 per cent and 34 per cent of the share respectively.
RIM’s rationale for the ‘best brand’ claim is clearly based on market share of individual manufacturers rather than platforms, in which case, it’s not too hard to believe that the Canadian giant, despite suffering one of its worst years yet, managed to sneak in a few more sales than some of its newer challengers.
News of developments comes only a week after the resignation of RIM’s co-founders and CEOs, Mike Lazaridis and Jim Balsillie, after failing to respond to growing market pressure.
The company’s fate moving forward largely hangs on the capabilities of its upcoming BlackBerry 10 operating system, due to launch sometime later this year.
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