O2 will offer free internet access in various central London locations as part of a free Wi-Fi scheme it’s rolling out just in time for the summer Olympics.
The network beat Sky and Virgin Media for the contract back in December and is due to launch the service imminently in some of London’s most visited tourist spots, including Oxford Street, Covent Garden and Parliament Square.
"We are now providing Londoners and visitors alike with fast, free, reliable wifi when visiting some of the busiest areas in Westminster and Kensington & Chelsea,” said Gavin Franks, Managing Director of O2.
“This comes after a succession of venue announcements with partners like Costa Coffee, House of Fraser and McDonald’s.”
Uses can access the hotspots by registering only once when they join for the first time and will be automatically connected next time they are around one.
Mayor Boris Johnson welcomed the initiative as the capital braces for the imminent commencement of the Games in just three days’ time.
He said: "With millions of extra people coming to town for the Games, we want to ensure we showcase the capital as the best city in the world to work and visit, and the addition of free Wi-fi to some of our most popular landmarks is crucial in helping to maintaining that reputation."
Virgin Media has already launched a Wi-Fi service for London Underground, which will also offer free access at a growing list of stations throughout the summer.