BlackBerry’s former-chief executives Mike Lazaridis and Jim Balsillie had a well-earned reputation for making rather rash public statements, from pooh-poohing the iPhone to claiming Adobe Flash was the future.
And now their successor, Thorsten Heins, appears to be looking to add to their collection of face-palm inducing quotes by dismissing the entire tablet sector.
Speaking on Bloomberg, Heins said: “In five years I don’t think there’ll be a reason to have a tablet anymore.
“Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.” The stunning remarks come just days after analysts said the tablet market exceeded 40 million units in the first three months of the year.
Apple sold 19.5 million iPads in that time, suggesting Cupertino, at least, is managing to make money in an area Heins seems to believe is doomed.
While the growth in ‘phablets’ could mean tablets will be squeezed, the fact that they are currently cannibalising the PC market points to their popularity not letting up for some time. Microsoft, Google and Amazon are all finding success in the space.
BlackBerry’s own tablet, the PlayBook, was nothing short of a failure. The slate launched without a string of essential native apps and lacked developer support.
Heins was speaking after it was revealed BlackBerry’s new Q10 smartphone was enjoying record sales.