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BlackBerry will still make smartphones, says new CEO

BlackBerry will still make smartphones, says new CEO

BlackBerry’s new interim CEO, John Chen, has claimed that the ailing mobile-maker has no plans to stop manufacturing smartphones, despite decidely weak sales for its most recent handsets.

Chen's comments come less than a day after he replaced Thorsten Heins as the top exec at the company, following the decision to abandon a planned sale to Fairfax Financial.

Speaking to Reuters, Chen said he was not looking at moving out of the hardware space in an attempt to boost BlackBerry’s fortunes.

He explained: “I know we have enough ingredients to build a long-term sustainable business. I have done this before and seen the same movie before."

Chen helped turn around ailing tech company Sybase in the late '90s. The software firm was in a similarly parlous state to BlackBerry, but was eventually sold for $5.8 billion on 2005, despite posting an operating loss of $98 million in 1998.

BlackBerry’s decision to ditch Heins and take $1 billion of investment from Fairfax, rather than sell up, has seen its share price plummet.

However, Chen’s background suggests there’s a sliver of hope. He said he anticipates a turnaround will take around 18 months.

The issue Chen now faces is pulling BlackBerry back to some level of respectability.

Its BB10 platform won critical plaudits, but a series of boardroom bust-ups ensured devices such as the Z10 and Q10 were failures.

With Google and Apple so dominant and Windows Phone quietly growing, this task could prove Herculean, even for a man of Chen’s talents.

Source:

Reuters

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