Sales of BlackBerry smartphones dropped to zero in some European territories in the three months to October, with the ailing company struggling to hang on against the growth of Android and Windows Phone.
Figures released by Kantar Worldpanel said sales of less than a tenth of a percentage point were seen in Spain, China and Japan. The analysts record such low numbers as a zero, as they barely register on the charts.
In the US, BlackBerry managed just 0.8% of smartphone sales, a 0.8% drop, while across Europe’s key markets in the UK, France, Germany, Italy and Spain, the Canadian firm saw sales slip by 3.4% to 1.8%.
Britain is now BlackBerry’s last remaining stronghold, with a 3.3% share of sales. That’s still down from 8.1% last year. The company is struggling to match Microsoft’s increasingly impressive figures, with Ballmer and co now taking 10.2% of the European market thanks to its budget Nokia Lumia devices.
The release of Kantar’s stats came as BlackBerry’s interim CEO, John Shen, wrote an open letter to enterprise customers to assure them their custom is valued.
In it, the new boss stated: “We are very much alive, thank you. We’re going back to our heritage and roots, delivering enterprise grade, end-to-end mobile solutions.”
Shen’s bullish approach echoes that of his predecessor, Thorsten Heins, who was unable to prevent the company from racing headlong to disaster.