BlackBerry’s much trailed new Passport handset, replete with a square screen and newly designed physical keyboard, will hit shelves in the States on Wednesday.
The device will cost $599 SIM–free in the US, which on paper equates to an asking price of £366.
However, the company’s CEO John Chen said that price will differ around the globe, so you should probably expect to pay north of £400 for the privilege of owning the Passport on these shores.
Chen claims that the 4.5-inch square screen will offer a more complete user experience than traditional touchscreen phones, with the entire screen on view when using the keypad.
Whether that can convince productivity obsessives to ditch their iPhones and Galaxys remains to be seen, though.
The BlackBerry Passport's other spec sheet highlights take in a 13-megapixel camera, 32 GB storage expandable by microSD by a further 64GB, 4G and BlackBerry’s latest software.
Chen will be hoping that his faith in BlackBerry hardware pays off. The company has finally begun to right itself after a turbulent year, but its devices business is still in the doldrums.