The new Nokia 3310, first shown off at Mobile World Congress earlier this month, looks set to become a hit, after Carphone Warehouse revealed that interest in the phone is translating into genuine demand from consumers.
“There has been an astonishing groundswell of interest in the Nokia 3310 following the launch announcement of this reimagined classic," at Carphone Warehouse’s UK director of buying, Andrew Wilson.
"Levels of pre-registrations at Carphone Warehouse are incredibly strong, proving that it's not all hype and that consumers really want to get their hands on one."
The rejigged Nokia 3310 features a larger screen than its predecessor, ditching monochrome in favour of a colour display.
Mobile gaming classic Snake is also back, although this time with a more fully realised, less retro look.
The biggest draw, though, is the huge battery life, which Nokia brand owner HMD says can last for a month on standby.
It’s likely that this feature is what’s driving demand at a time when smartphone batteries struggle to last more than a single day.
What's the difference between the relaunched 3310 and the classic edition? We outline everything that's new in our round-up.