Vodafone has cancelled its planned pay-TV service. The service was announced all the way back in 2015, and was due to launch that year, but was beset by development delays and issues in securing a deal with offering BT's sports channels.
The service could launch "within weeks" according to Vodafone CEO Vittorio Colao, but instead Vodafone is putting it on ice.
There's no word when the service will see the light of day.
That means Vodafone won't join the likes of Sky and BT in offering quad-play services (i.e. broadband, mobile, landline and TV). However, the firm already offers pay-TV services in other European countries in which it operates.
Vodafone has been struggling of late. Its latest quarterly financial report showed an overall decline in revenue, so it likely doesn't want to sign up late to the already crowded UK quad-play scene.
Vodafone said in a statement: "Our focus in the UK is on broadband, while we're seeing good growth, driven by our industry leading decision to scrap line rental. We will look at launching TV in the UK when we deem it necessary and commercially appropriate."
Watch this space...
Source: The Telegraph