Public choice and internal data

Uswitch commissioned Opinium Research to poll 22,832 UK telecoms customers between December 2022 and January 2023 to determine the winners for the public choice award categories.

Of those respondents, 20,028 were broadband customers, 22,324 were mobile customers and 15,165 were digital TV customers. The group of respondents provided by Opinium was a nationally representative sample of consumers across the UK. Most award winners were decided as the provider that received the highest percentage in relevant categories to topics in question. For Broadband Provider of the Year, Best Alternative Network (AltNet) and Network of the Year, the average customer satisfaction scores from a number of relevant questions were combined to derive best overall scores, and subsequently a winner.

For the 'Most Popular' award categories, winners were chosen based on an equal combination of average customer overall satisfaction scores and internal sales data.

All providers were required to meet the minimum sample size requirement to ensure there were enough respondents to make the sample size representative. For consideration in the Broadband category awards, the minimum sample size requirement was at least 350 respondents per provider (2%). For the mobile category awards, the minimum sample size requirement was at least 1,000 respondents per provider (4%).