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Uswitch comments on launch of Apple’s iPhone 7, iPhone 7 Plus and Apple Watch 2

Commenting on the launch of the iPhone 7, iPhone 7 Plus and Apple Watch 2, Ernest Doku, telecoms expert at Uswitch.com, says:

On the iPhone 7 and 7 Plus:

“Despite being touted as a credible numbered sequel, it was difficult to escape the feeling that the iPhone 7 is very much an iterative device rather than the step change needed to allay concerns of falling fortunes. 

“Having said that, the device nailed the key features consumers look for in a flagship smartphone, from an improved display and increased resilience to water and dust, to an improved camera and better battery life.

“Only time will tell if this is the model to help Apple to break away from Samsung, who is aggressively biting at their heels with a strong line-up in the Galaxy S7 and Edge.

Design

“The iPhone 7 is the apex of the design we’ve been seeing for a number of years, refined with richer materials and adding yet more colour variants; albeit two of the five models are shades of black.

AirPods – losing the headphone jack

“The loss of the headphone jack is likely to divide opinion. The pricey AirPod earphones are part style statement, part practicality, but Apple just didn’t seem to land a persuasive justification for the bold move. The headphone adaptor helps bridge the gap, but suggests a lack of commitment to something touted as a courageous step.”

Features

“iOS 10 revamps the iPhone experience for existing customers with deeper Siri support, an improved keyboard and Homekit support to deliver the Internet of Things to homes of the future.

“By adding a number of core features currently offered by rival flagship devices including water and dust resistance and more internal memory, Apple ticks the boxes and narrows the gap between the iPhone 7 and existing, already impressive, competition.

Camera

“Optical image stabilisation, an improved flash and ‘intelligent AI’ give the camera a much-needed boost, emphasising Apple’s goal of addressing the primary smartphone features consumers lust after.

“Meanwhile the Plus gets a second camera on the rear and improved photography, adding a telephoto lens into the mix for impressive zooming functionality.

iPhone 7 Plus

“There seems less to differentiate the Plus from the 7 now both variants offer optical image stabilisation – the bigger screen makes it ideal for movie lovers and gamers.”

On the Apple Watch Series 2:

Doubling down on the fitness aspect of the Apple Watch Series 2, Apple’s flagship wearable finally has a true purpose.

“From a more robust design to water-resistance and GPS support, the sequel is a smart evolution of the original device, challenging the likes of FitBit and Garmin in the wearables market.

“Apple’s leveraging of Nike, the biggest name in the space, legitimises the partnership and allows them to seamlessly pivot into the contentious and highly aggressive fitness space.

“The Apple Watch 2 and Nike collaboration represent unquestionably attractive gadgets for sporting pros and enthusiasts alike. However, the success of the Apple Watch needs to be considered in relative, rather than absolute terms.

“To date it has under-performed and they’ve not managed to deliver a hit for that all important ‘prime real estate of the wrist’. Apple is relying on hardware iterations for market growth – but only time will tell if the new Apple Watch can deliver what its predecessor couldn’t.”

On Nintendo:

“This is a smart move by Nintendo – a brand that was almost written off by many following the peak of their gaming dominance in the 90s and early 00s. With Mario and Pokemon Go Plus, Nintendo has leveraged the opportunity to really make a mark in the world of mobile; but let’s be clear – their presence was for their own benefit as much as to prop-up Apple.”

Find out how you could save over £1,000 a year with Uswitch here.

FOR MORE INFORMATION

Claire Jones

Phone: 020 7148 4663

Email: Claire.Jones@uswitch.com

Twitter: @uswitchPR

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