Commenting on the launch of the Google Pixel smartphone, Ernest Doku, mobiles expert at Uswitch.com, says: “It’s taken Google forever to bring its own-brand hardware stylings to the smartphone, but it’s logical the search giant would eventually offer something to showcase the best of Android, in the same way Apple has the iPhone to carry iOS.
“There’s every reason to believe the Pixel could be a genuine iPhone killer, in a market that appears to be growing tired of the incumbents.
“A battery that charges seven hours in just 15 minutes might not seem as cool as an intelligent voice-activated assistant, but this combination of core functionality and bleeding-edge features is highly likely to win people over. Never underestimate the importance of battery life.
“Google’s biggest challenge will be differentiating in an incredibly competitive space, where Android fans could easily default to Samsung.
“Apple does this by making its brand aspirational and, judging by today’s event, Google is doing something similar, albeit reminding us that its brand is playful and accessible – through its quirky colour variant names, for example.
“This is, however, a flagship phone at a flagship price and offering two sizes is certainly the right move. It’s expected these days that there’ll be a super-sized option alongside a standard five-inch flagship handset. Samsung does it and so does Apple, so that’s really just box ticking for Google.
“With a potentially market-leading camera, sleek design and a Google ecosystem stacked with the latest in AI and VR, this might just be the handset to inject a dose of cool back into the smartphone market.”
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Claire Jones
Phone: 020 7148 4663
Email: Claire.Jones@uswitch.com
Twitter: @uswitchPR
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