Commenting on the unveiling of Sky Mobile, Ewan Taylor-Gibson, telecoms expert at Uswitch.com, comments: “Sky’s first mobile offering is very competitive, as long as you’re already a Sky TV customer.
“Sky’s SIM-only set up is distinctly comparable to giffgaff’s. Both piggyback off O2’s network and both allow customers to dial their plans up or down depending on their usage. Mobile users love that kind of flexibility – it shouldn’t be underestimated as a perk.
“The key differences between the two are that Sky ties you in for 12 months, while giffgaff users can cancel anytime, and giffgaff also offers unlimited everything for £20 a month, beating Sky’s top package which delivers 5GB. But the fact that Sky is letting people roll over data and store it for three years is both unique and compelling. And for those who like to watch TV on the go, Sky TV customers taking advantage of this mobile offering will also get Sky Go Extra for free – usually £5 a month for its TV customers.
“By putting data first, with minutes and texts as an add on, Sky is catering to our ever-increasing appetite for megabytes. But if the TV giant really wants to appeal to data hungry consumers it may have to offer bigger data bundles. However, early interest from 46,000 customers is certainly a head-start out of the blocks.”
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