Commenting on the relaunch of Sky’s TV offering as Sky Entertainment, Dani Warner, TV expert at uSwitch.com, says: “Off the back of their bumper Sky Sports rebrand, Sky Entertainment – Sky’s new name for its TV offering – is relaunching to give customers more streamlined and flexible packages.
“This relaunch brings Sky much more in line with the sort of versatility on offer to Netflix and NOW TV customers – and away from the rather tired looking traditional subscription model.
“Gone are the tiered 18-month contracts of Original, Variety and Box Sets. Now, all new customers will start with the Sky Entertainment pack for £20 a month, which offers more channels than the former Original bundle. It also includes the documentary and music channels that previously came as standard with Variety – with add-ons, such as kids content, box sets and HD, that can each be tacked-on for £5 extra a month. Multi-screen is an extra £12 a month, and there are no changes to Sky Sports or Sky Cinema.
“Previously, if you wanted box sets or kids’ content, you had to commit to an 18-month contract. Now, you can add and remove as you like – so you can cancel with 31 days notice for months when you’re busy or on hols and re-add when you have free time to kick back and binge or when the kids are off school.
“The sting in the tail for some, is that pay-TV HD content, which many customers might expect to come as part and parcel of any Sky package, also has to be added-on – and at a cost.
“It’s worth noting that existing customers won’t be rolled onto Sky Entertainment automatically, although there are plans to make it available to all customers in the new year.
“All in all, this is a step forward for Sky, who seems to be learning from competitors and sub-brands like TalkTalk and NOW TV and realising that people want the freedom to access the content they want, when they want it.”