iPhone 17 Pro Max AI features
Apple didn’t announce any specific new AI features for the iPhone 17 Pro Max, as those announcements came with the launch of its latest operating system, iOS 26.
At the heart of the iPhone 17 Pro Max is the new A19 Pro chip, which features a six-core CPU and a six-core GPU. It’s designed to power Apple’s most advanced AI features and deliver faster overall performance than ever before.
A new thermal system and vapour chamber further improve the phone’s performance, ensuring it doesn’t overheat during intensive computational tasks (like mobile gaming).
There’s also an improved battery capacity to offset the larger screen, but Apple isn’t usually specific about the battery size in its phones. With Apple continuing to refine energy efficiency, the 17 Pro Max could be the longest-lasting iPhone yet, despite its powerful hardware.
iPhone 17 Pro Max vs 17 Pro
There isn’t much difference between the iPhone 17 Pro Max and the standard Pro model. Here’s a brief list of the differences you may see:
- Display size: 6.9 inches (17 Pro Max) vs 6.3 inches (17 Pro)
- Battery life: Maximum 37 hours’ video playback (17 Pro Max) vs 31 hours (17 Pro)
- Internal storage: Up to 2TB (17 Pro Max) vs Up to 1TB (17 Pro)
- Price: Up to £1,999 (17 Pro Max 2TB) vs Up to £1,499 (17 Pro 1TB)
Why choose the iPhone 17 Pro Max?
If you’re a serious smartphone power user (content creator, filmmaker, designer, competitive gamer) and have a big budget for your next smartphone, then the iPhone 17 Pro Max is likely the right option for you.
However, if you’re more of a casual phone user, you could absolutely get away with a cheaper version of the iPhone 17 range if you’re looking for a brand-new iPhone. Even better, many of the previous iPhone models are still readily available at reasonable prices now that they’re no longer part of the newest range.
Browse our selection of older iPhone models, or explore our refurbished versions for even greater savings.