Broadband provider Orange has decided to change its memorable motto of 'the future's bright ' to a new catchphrase: 'I am everyone'.
A global campaign to be run across Europe, Africa and the Middle-East over the coming months will ram home the message.
The vision of the 'I am everyone' campaign centres around the concept that 'together we can do more' and will be the biggest globally integrated marketing push in the company's history.
Orange explains: "At its heart is the idea that today we live in a digital world where borders between people and places are being pushed away.
"This changes the way people connect within society letting us share ideas and collaborate to achieve more than we could alone."
Since 2006 the company has been part of the France Telecom Group, which boasts over 170 million customers worldwide, 120 million of these thanks to Orange.