EE and YouFibre claim top spots in 2026 Uswitch Telecoms Awards
Uswitch has announced the winners of its 2026 Telecoms Awards, and it features the first change-up to the 'National Broadband Provider of the Year' accolade in four years.
After winning the coveted award for three years in a row, Plusnet has been unseated by fellow BT Group provider, EE, as the nation's top broadband provider. Elsewhere, full fibre supplier YouFibre continued its reign as the Regional Broadband Provider of the Year.
The Uswitch Telecoms Awards are decided by an annual survey of over 20,000 UK broadband, mobile and digital TV customers, a panel of industry experts, and nationwide performance data from Opensignal.
It highlights the telecoms providers that have delivered an industry-leading experience over the last 12 months and addresses several key aspects of the overall service to spotlight providers that excel in specific areas.
Read on to see all of the top broadband and TV performers in 2026.
EE wins National Broadband Provider of the Year
EE has emerged as the top nationwide broadband provider in the 2026 Uswitch Telecoms Awards. It unseated Plusnet, another BT Group provider, as our customer survey's highest-rated provider overall.
EE won for being a standout internet provider for home connectivity. Customers highlighted it as "the most trusted brand for households seeking a seamless, high-performance connection", which was exemplified by its various initiatives throughout the year to improve customers' broadband experience in-home.
As a result, EE also won two industry awards selected by our Telecoms Awards judges panel. It secured Best Telecoms Bundle Provider for its seamless and high-quality broadband and TV packages, and Best Telecoms Innovation for its 'Safer SIMs' initiative to protect young mobile users from harmful content.
Compare EE broadband deals
Browse our full range of EE broadband offers, including full fibre packages with speeds up to 1.6Gbps.
In 2026, Vodafone took the title of the UK's Most Popular Broadband Provider for the second year running. With its robust tech, competitive pricing and simple switching, there was a lot to like about the provider's offering in the eyes of UK customers.
YouFibre wins Regional Provider of the Year again
Full fibre provider YouFIbre is continuing to charge through the ranks of alternative broadband brands.
With 10% nationwide coverage, it's one of the widest available regional providers in the country, and its lightning-fast connections (courtesy of network provider Netomnia) provide one of the best in-home experiences you could hope for as a customer.
If you live close to big-city areas like Manchester, Cardiff, Liverpool, Belfast, Glasgow and others, YouFibre's service may offer a far more premium experience than the well-known providers.
Compare YouFibre broadband deals
Browse our full range of YouFIbre broadband deals and find a package that suits your needs best.
More broadband award winners
The Uswitch Telecoms Awards also highlight particular providers that excel in specific areas of your broadband experience: customer service, value for money, and reliability.
Plusnet has historically dominated the Uswitch Telecoms Awards, but this year its only win was for Best Broadband Provider for Customer Service - an accolade it has won many times in recent years.
Vodafone picked up its second broadband award of the night for Best Value for Money Broadband Provider, as a large nationwide player that consistently offers monthly prices competitive with smaller brands.
Virgin Media also picked up the Most Reliable Broadband Provider award, which was decided using connectivity data provided to us by Opensignal.
The Uswitch Telecoms Awards also highlight the best performers in Mobiles. View the full list of Telecoms Award winners for handset and SIM Only services.
Full list of broadband and TV winners
Here's the full list of winning providers in the 2026 Uswitch Telecoms Awards.
| Award | Winner | Decided by |
|---|---|---|
| National Broadband Provider of the Year | EE | Public choice |
| Regional Broadband Provider of the Year | YouFibre | Public choice |
| Best Broadband Provider for Customer Service | Plusnet | Public choice |
| Best Value for Money Broadband Provider | Vodafone | Public choice |
| Most Reliable Broadband Provider | Virgin Media | Opensignal data |
| Most Popular Broadband Provider | Vodafone | Public choice + sales data |
| Best Telecoms Bundle Provider | EE | Judges' choice |
| Best Telecoms Innovation | EE - 'Safer SIMs' | Judges' choice |
| Best TV Content | Netflix | Judges' choice |
Compare our best broadband deals
Search on Uswitch to find the right broadband package for you.